General limitations

  • A rich card can contain any or all of the supported elements: image, title, subtitle, buttons. However, it must contain at least an image or title to be valid.
  • Google RCS Business Messaging allows consumers to perform various actions using button actions - share user location, dial phone number, add to calendar, payment request - these actions are not currently supported by LivePerson's templates.

Element limitations

  • Cards have a maximum of 4 buttons
  • Carousels have a maximum of 10 scrollable cards

Character limitations

  • Button text can contain up to 25 characters
  • Google doesn't have a hard limitation on number of characters within title or subtitle, but generally recommend to be concise

Styling

  • Fonts can’t be configured - default Google font will be used
  • Colors of fonts are taken by default from the profile branding color that the brand has configured
  • Colors of brand messages displayed on the consumer messenger are taken by default from the profile branding color that the brand has configured

Sizing

  • RCS Card Images sizes - RCS card images are available in three heights: short, medium, tall. In structured content, the card will be set by default to medium (Height of 168 DP).
    • Google recommends that when sharing a vertical image (horizontal card), the optimal resolution for the image is 764 x 1024 (3:4 ratio).
    • Google recommends that when sharing a horizontal image (vertical card), the optimal resolution for the image is 1440x720 (3:4 ratio).
    • Google recommends the image file size should not exceed 2MB.
    • If the image size added doesn’t fit the dimensions of the card’s height, the image preview is chosen by zooming and cropping the image.

Error conditions

  • Agent or bot will receive an error when trying to send RCS Structured Content elements with the following character limitations:
    • If button text exceeds 25 characters
    • If structured content map element is applied