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The Conversation Builder platform's Intent Builder allows you to build multiple intent domains that can each hold one or many intents and entities. Most brands will find that one domain can handle all their intents, but sometimes breaking them up is necessary or desirable. For example, having a Main intent domain and a Small Talk intent domain is very common.

Intents direct a bot to be more flexible and respond to a wider variety of user input. Instead of looking for specific patterns in the input (for example, the pattern "bill"), the bot uses a Natural Language Understanding (NLU) engine to look for a defined intent. Then the bot triggers the dialog that's configured to respond to the intent. Therefore, once you configure your intents with robust training phrases, expressions like, "I have a question about billing", "Looking to check my account," or "What's my billing status?" yield the same intent and, thus, the same response from the bot.

See here to learn more about the different NLU engines that are compatible with Conversation Builder.

Access Intent Builder

To access the Intent Builder application

  1. On the left sidebar in Conversational Cloud, click the icon.
  2. In the Conversational AI dashboard, click Intent Builder.

High-level concepts


The following are key characteristics of a domain:

  • A domain is a collection of related intents and entities.
  • A domain has a specified NLU provider and language.
  • In a bot, you can associate one domain with each dialog. This allows you to associate the dialog's interactions with intents and entities from that domain. For example, you might associate an intent with a Dialog Starter interaction to use the intent to trigger the dialog's flow.

Prebuilt domains

To get you quickly up and running with intents, LivePerson provides a set of prebuilt domains that you can easily add to your Intent Builder environment.

A "prebuilt domain" is a ready-made, pretrained domain that includes a set of well-defined intents. There are two kinds of prebuilt domains available:

  • Generic, prebuilt domains for a number of verticals: Telecommunications, Financial Services, Airlines and Insurance.
  • A cross-vertical, prebuilt domain that is appropriate for all verticals. This domain includes intents for things like customer account management, customer order management, e-commerce, billing and payment.

Once you add a prebuilt domain, you can customize the domain as you see fit. If you later decide that you don't want to use your customizations, you can also overwrite your domain to reflect the prebuilt domain that's offered by LivePerson.

Domains added from prebuilt domains use the LivePerson NLU engine.


Domains that use either the LivePerson engine or a 3rd-party NLU engine must be explicitly trained (i.e., you click the Train button that's available) after you make changes. This process takes the raw training data and uses it to create a “machine-learning” model that generalizes the data. The resulting model is then used to make predictions on user utterances. With these NLU engines, most of the work needed to be able to make predictions on user utterances is performed at training time, allowing for a faster response at run time.

In contrast, domains that use the LivePerson (Legacy) engine aren’t trained, and there is no machine-learning model created. The comparison of the user utterance against the intents and entities is performed at run time. With this NLU engine, be aware that the larger the domain, the more time the prediction response takes. This is because most of the work needed to be able to make predictions on user utterances is performed at run time.

High-level workflow

Use this high-level workflow when working with a domain using the LivePerson engine or a third-party engine.

If the domain is using a 3rd-party NLU engine, you'll need to connect the NLU engine before you train.