The Json-Pollock package renders live DOM elements out of JSON templates according to the Structured Messaging Templates specification. You can find the GitHub repository for this project here. In addition to the Json-Pollock library, the Rich Content Validation library can be used for validating rich content across different channels.

A sandbox environment which you can use to check out the tool in context can be found here.

The JSON-Pollock Playground in its current state, is used for testing the rendering of Structured Content on Web Messaging only, not covering Chat, In-App and Messaging Connectors. There is no SLA or an official support process provided for this web tool. The web tool itself is based on an open source project in GitHub, to which everyone is welcome to create a pull request and enhance it.


npm i json-pollock --save

In the dist folder you'll find the following files:

json-pollock.bundle.min.js: This script bundle contains both package and styles. Once you import it into your code it will inject the needed styles into your page header — no additional actions are needed from your side. It also supports umd — meaning you can consume it using AMD, CommonJS and as simple script (see examples below).

json-pollock.min.js: Use this script if you want to handle the import of the styles by yourself. If you use this option. You should also take care to link json-pollock.min.css to your web page. Also supports umd. This script is the same as json-pollock.min.js, however it does not support umd — it only puts JsonPollock on the current this (usually the window object). Use this in case you inject the package into sites that are not managed by you and you don't know if it uses AMD or not.


A script tag:

<!-- for bundle this import is enough -->
<script src="path-to-node-modules/dist/json-pollock.bundle.min.js"></script>

<!-- for others you should also link the styles -->
<script src="path-to-node-modules/dist/json-pollock.[global.]min.js"></script>
<link rel="stylesheet" href="path-to-node-modules/dist/json-pollock.min.css">

Following examples are relevant only for json-pollock.bundle.min.js and json-pollock.min.js:

Using RequireJS:

Map the JsonPollock path in the RequireJs config, and then:

require(["JsonPollock"],(jsonPollock) => {

Using CommonJS:

const JsonPollock = require("JsonPollock");



You can call the init function if you want to configure JsonPollock — it is not mandatory; if you don't call it, JsonPollock will be initialized with defaults.

	maxAllowedElements: 50    // max DOM elements that will be rendered, other elements will be ignored, default is 50.


The render function renders JSON into a DOM element.

const content = {
	"type": "vertical",
	"elements": [{
        	"type": "image",
        	"url": "http://assets/phone.jpg",
        	"tooltip": "Great Phone!",
        	"click": {
          		"actions": [{
            			"type": "navigate",
            			"name": "Navigate to store via image",
            			"lo": 23423423,
            			"la": 2423423423
const rooEl = JsonPollock.render(content);


The registerAction function allows to register a callback to a certain action type, as defined in the spec.

const linkCallback = (data) => {
	//data => {actionData: <action configuration>, metadata: <metadata configuration, if given>},"_blank")
JsonPollock.registerAction('link', linkCallback);


The unregisterAction function allow to unregister a callback to a certain action type, as defined in the spec.



The unregisterAllActions function allow to unregister all callbacks to all action types.


Error Handling

JsonPollock.render() will throw an Error if it fails for any reason. The error object will have a message property that will supply the error description.

Prior to the rendering, the JSON object is validated against the JSON template. If it fails to validate, the error object will also include an errors property that will hold the validation errors.

try {
    const rooEl = JsonPollock.render(json);
} catch(e) {
	console.log(e.message);    // error message
	console.log(e.errors);     // validation errors